earth is now owner of patagonia

 Patagonia is a brand created in 1973 by Yvon Chouinard. At first the name was different. It was called Chouinard Equipment. 


Yvon started his activity by making climbing equipment. He was producing pitons by himself on coal-fired forge (he bought it in junkyard). his first piton was made from old harvester blade so the idea of the brand was visible from the very beginning.


Yvon’s friends was using his pitons and he was selling them from the back of his car. 


In 1965 he started to cooperate with Tom Frost. Their plan was to redesigned almost every climbing tool. to make them stronger, lighter and more functional. Their  inspiration came from quote “…perfection is finally attained not when there is no longer anything to add, but when there is no longer anything to take away…”



in these beliefs they are producing climbing clothes and equipment until now. 

Patagonia is using plastic fished from ocean and other fabrics from recycling. if your patagonia product has been destroyed you can send it to patagonia and they will repair it for free. few weeks ago ceo of patagonia gave 98% of company stocks to charity organisations which fight with climate changes.





source: https://www.patagonia.com/company-history/

Komentarze

Prześlij komentarz

Popularne posty z tego bloga

energetic crisis

  because of rising prices of electric energy on the world, governments of european countries introduced rules to cut down power consumption. in different countries there are different ideas to manage with this problem. in paris, the lights on eiffel tower is turning off one hour earlier than it used to. authorities are encouraging people to change their behaviours. to use stairs instead of lift. to unplug electric devices rather than leaving them on standby. administration is reducing heating in public buildings by one degree. from 20°C to 19°C. supermarkets are turning off the lights in shops 3 hours earlier. all this new ideas to cut down on using electric energy are simple. this rules are not changing ours life that much but can teach us a lot. show us that there are a lot of unnecessary things that for example use electricity that we can reduce for the environment source:  https://www.theguardian.com/environment/2022/oct/18/what-are-european-countries-doing-to-cut-power-c...
Czytaj więcej

resurrecting traditional architectural techniques

In 20th century there was an international template for designing cities and buildings. Too much concrete in the city concentrated heat in it but even in hot climates, people started to following this template. Buildings are now addicted to air conditioners and other method (that need energy) to cool their houses. Some architects  are working to start over traditional techniques in hot climates to keep buildings cool without using energy. Houses need to be specially designed. For example chimney which funnels air through houses that bring cool inside. This article showed me that sometimes oldfashioned  and outdated techniques are smarter than modern ones. That is worthfull to inspired by what people used to do before (for example how they designed buildings) and to create your own ideas basing on people's experience. source: https://theconversation.com/keep-buildings-cool-as-it-gets-hotter-by-resurrecting-traditional-architectural-techniques-podcast-190384
Czytaj więcej

European Union 🇪🇺

  The European Union is union between 27 countries. It population is around 447 milion of people.  The main purpose of UE is to unite all this people. To promote peace and offer freedom, security and justice to each citizen. Union care also for the environment in its area and beyond. It look after equality between men and women, rights of children and human rights. It encourage to technological and scientific development. Anthem of European Union is “Ode to Joy” composed by Ludwig Van Beethoven. Officially there is no lyrics but the message of this Ode is to all human race become brothers.  For me vision of European Union is very emotional. I’m so glad that people create something like this to unite nations. To cancel brothers and to give opportunity to    better life.  🇪🇺  sources:  https://en.m.wikipedia.org/wiki/European_Union https://european-union.europa.eu/principles-countries-history/symbols/european-anthem_en https://european-union.europ...
Czytaj więcej